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financing institutions, public organizations & buyers, with detailed analysis of profile, type, level, coverage, domain, size, budget, spending

Firmographics and demographics

deep profiling of sellers, beneficiaries, companies and consultancies active in the European public sector, mapping of alliances and competitors

Behavioural analysis

history of spending habits and market participation, products and services, trends

Geographic segmentation

who spends, who benefits, where money is spent

Transactional & monetary segmentation

volumes, number of transactions, market size, budgets

Recency, frequency, monetary segmentation

market fragmentation, variety, diversification, relationships and dependencies

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