About us

Hermes was the God of Commerce of the ancient world.
Hermix is the God of B2G marketing and sales.

Hermix answers the question: which is the recipe to repeatable success in the public sector market / B2G Business-to-Government?

The B2C and B2B markets (Business-to-Consumer, Business-to-Business) use huge amounts of data and advanced analytics for understanding market needs, for targeting and profiling customers.

For B2C, there are hundreds of IT applications, databases, university courses and trainings, books, studies, and tools.

Before Hermix, the public sector market was virgin territory : no previous research, no existing databases or tools. Hermix is built on solid state-of-the-art scientific and theoretical foundations: Everything looks seamless to you, on your comprehensible, actionable dashboards. But, behind the scenes, this is how it’s done:

We analyzed the state-of-the-art marketing science theory, and the best practices in strategic and tactical marketing.

We researched the current public procurement best practices, as well as the challenges and opportunities faced by B2G market players.

We adapted the state-of-the-art marketing theory and practice to the new B2G market.

This implied making assumptions, taking design decisions, proposing tools, and validating them in a laboratory, as well as in an industrial, real-life setting.

The new concepts and tools are now validated in practice, with industry data, on real project cases.

Hermix is based on:

A scientific approach to B2G marketing.

State-of-the-art marketing science and strategic marketing.

Big-data science, and huge amounts of data, which was curated, checked, analyzed, presented using modern AI/NLP tools.

The key theoretical concepts of Hermix are:

Demographics segmentation

Geographics

Behavioral & psychographics market analysis

The key marketing tools proposed by Hermix, specifically for the B2G market, are:

Governmentgraphis: the analysis and segmentation of public institutions, contracting authorities, financers, actors in the public sector (B2G, B2PA, B2PS).

Firmographics (a.k.a. emporographics, or firm demographics), i.e. the analysis and segmentation of organizations, beneficiaries, suppliers, competition, potential partners.

Our story.

Hermix was created by IT people with 60 years’ total experience in IT and public procurement.
We know the market, we understand its needs.

We worked together on various projects, we have similar values, and we are passionate about IT, software engineering, technology, AI, innovation.

 

So we took all this experience, theory, and a mountain of data; and we started to innovate and organize the B2G market.

Our values.

  • Passion for technology & innovation.
  • Value for customers and team.
  • Honesty & open collaboration.

Our team.

Stefan

IT engineer, MBA from Tiffin University Ohio, PhD from KU Leuven University Belgium.

20 years experience in sales and management of large IT contracts for the public sector - especially the European Commission.

Bogdan

Software architect, well-versed in  product development, data science, ML, NLP, big data analytics.

Enjoys building products and creating value through software craftsmanship, simple concepts and a personal touch.

Cristina

Certified project manager with a  financial background.

20 years’ experience in IT management, including public sector projects.

Significant expertise in European funding and EU-funded projects.

Ali

Software developer - front-end and web development.

Alex

Software developer, experienced in front-end and web development.
PhD candidate in AI/ML.

Cristian

Software developer, experienced in product development, market research, and big data.

Ana

Product & Marketing Specialist



A different story.

Alstoria Global Tech SRL is an IT consultancy created in 2018.

We have stable growth and a solid track record of opening new markets and creating new products and business lines. 

 

Alstoria helped a portfolio of customers to:

  • enter new markets;
  • acquire significant new projects;
  • write and manage research grants with European funding;
  • participate in a variety of EU programs.

 

Our flagship product is Hermix.

Our expertise.

  • IT consultancy, digital transformation;
  • Product development, deep technology research, innovation, entrepreneurship;
  • Artificial Intelligence, ML, NLP, Deep-learning, automation;
  • European funds, public procurement, EU institutions;
  • Management, strategy, governance, marketing, sales, business development, process and system design;
  • eLearning, education, knowledge management, collaboration;
  • eGovernment, capacity building.

Contact Us

Email

contact@hermix.com

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