About B2G
Business-to-Governmnent

B2G is the sale and marketing of goods and services to international, national, federal, regional, and local public administration.

B2G is a structured, systematic marketing approach, building on already established B2B/B2C methods such as demographics & firmographics.

Business-to-Government market is:

Relevant.

Distinct from B2B/B2C.

Huge.

Opportunistic.

Undefined.

Plenty of data
available.

No repeatable
methods or tools.

Business-to-Government - B2G has huge amounts of money.

Public sector represents 47-54% of GDP.

Public procurement is 14-20% of GDP.

There are specific challenges, and also opportunities in this market. 

It is complex, transparent, predictable, sustainable, and now: automatable.

B2G is distinct from B2B / B2C:

Governmentgraphics is the specific
feature-based B2G segmentation.

Read the B2G Manifesto

Contact Us

Email

contact@hermix.eu

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