B2G is a structured, systematic marketing approach, building on already established B2B/B2C methods such as demographics & firmographics.
Distinct from B2B/B2C.
Plenty of data
methods or tools.
Business-to-Government - B2G has huge amounts of money.
Public sector represents 47-54% of GDP.
Public procurement is 14-20% of GDP.
There are specific challenges, and also opportunities in this market.
It is complex, transparent, predictable, sustainable, and now: automatable.
Governmentgraphics is the specific
feature-based B2G segmentation.